If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores, or if you want people to recognize your brand, it’s time to get an account. The social network is too popular to ignore. It’s in the hands of your buyers – via their phones – wherever they go. Instagram is part of our lives now. And for many businesses, it’s vital. Yours might be one of them.
Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30. Facebook is losing much of that cohort, due to its reputation as the social media platform for “old people.”